Mastercard has announced that Yasemin Bedir has been appointed President of the company’s Eastern Europe, Middle East and Africa (EEMEA) region. The appointment will take effect on September 1. In this UAE-based role, Bedir will oversee the strategy for all of Mastercard’s operations across the region.
Commenting on the appointment, Bedir said: “I’ve been inspired by the teams here at Mastercard. Their resilience, innovative spirit and relentless dedication to meet and exceed customer needs is what powers our impact every day. Together, we will build on the strong foundation the regional team has created over the past five years.”
Earlier in her career, Bedir worked at HSBC, Garanti Bank, and Yapı Kredi in Türkiye. She is among the founders of the Professional Women Network (PWN) and leads the organization.

