Türkiye’s largest digital bank, TOM Bank*, brings its Çok Kazananlar Kulübü (Big Winners Club) campaign to screen with a fun, creative story in its new ad film starring brand ambassador Sinem Kobal. Built around the “double rewards” concept, the campaign stands out for its creative execution using custom filming techniques.
TOM Bank has launched a new ad film showcasing the reward campaigns of its Çok Kazananlar Kulübü. Created by Madam Martha, the film tells the story of the “double rewards” campaigns offered through the Hadi Black Credit Card as part of Çok Kazananlar Kulübü, using a creative concept. The “double rewards” idea at the heart of the film puts the bank’s perks across categories ranging from groceries to dining, and from fuel to clothing, at the center of the story. The film conveys the compounding benefits TOM Bank offers its users through a playful narrative in which brand ambassador Sinem Kobal plays two different characters simultaneously. Directed by Bora Ozan of Kala Film, the ad opted for custom filming techniques rather than artificial intelligence to bring the campaign’s creative concept to life.
Double rewards through Çok Kazananlar Kulübü
The ad film puts the reward campaigns offered through Çok Kazananlar Kulübü at its center. TOM Bank customers who keep at least 10,000 TL in their Günlük Kazandıran Hesabı (Daily Rewards Account) can earn 10 percent cashback instead of 5 percent on all grocery and fuel spending with the Hadi Black Credit Card, and 15 percent instead of 7.5 percent on all restaurant spending every weekend. The campaign also offers six interest-free installments instead of three on clothing purchases. Spanning categories from groceries to dining and from fuel to clothing, these perks make users’ everyday spending more rewarding while reinforcing the creative concept at the heart of the ad film.
Campaign Credits Advertiser: TOM Bank Advertiser Team: Naz Özerden, Ezgi Aydın Advertising Agency: Madam Martha Production Company: Kala Film Director: Bora Ozan Post-Production: Roots Music: Jingle Jackson
For the ad film: https://www.youtube.com/watch?v=T7__tIuE7dQ
