Pazarama, a wholly owned subsidiary of Türkiye İş Bankası, has entered into a new partnership with Turkish Airlines. Under the collaboration, Miles&Smiles members can convert their Miles into Pazarama Points via Shop&Miles, adding a new alternative to the payment options available to Pazarama users.
Miles can be instantly converted to Pazarama Points
Pazarama members can convert their Miles into Pazarama Points through the “My Points” section of their accounts. Converted points can be used across Pazarama’s selection of more than 50 million products, offering users a flexible shopping experience. Miles&Smiles members can see the Pazarama Point equivalent of the Miles they wish to convert before completing the transaction. Once the transaction is finalized, the Miles are converted into Pazarama Points and can be used together with the user’s existing Pazarama Points at any time. Purchases can also be completed by combining Pazarama Points with credit or debit card payments.
Pazarama General Manager Mehmet Bülent Kutacun commented on the partnership: “At Pazarama, we approach e-commerce not merely as a marketplace where products are bought and sold, but as a broad digital ecosystem where we offer end-to-end solutions for the diverse needs of our users. Through this partnership with Turkish Airlines, we are providing Shop&Miles members with a new way to use the Miles they have accumulated within the Pazarama ecosystem. By enabling Miles to be easily converted into Pazarama Points, we are giving our users more options and flexibility in their payment processes while offering a shopping experience with a wide range of choices. We will continue to enrich the Pazarama ecosystem with new partnerships and services in the period ahead.”
Turkish Airlines Deputy General Manager (Commercial) Harun Baştürk said: “At Turkish Airlines, our goal is not only to help Miles&Smiles members earn Miles, but to offer them a rich ecosystem where they can use their accumulated Miles across different areas of their daily lives. This partnership with Pazarama is an important reflection of that approach. The ability for our members to convert their Miles into Pazarama Points via Shop&Miles and use them within Pazarama’s broad product range extends our Miles redemption channels to a wide variety of areas. We are delighted to offer our members more options to use their Miles according to their own needs and preferences, and to enrich the Miles&Smiles experience through strong partnerships across different sectors. We will continue to develop new use cases and partnerships that add value to our members’ lives in the period ahead.”
