Türkiye İş Bankası won the title of Central and Eastern Europe’s best digital bank for the second consecutive year at Euromoney’s Awards for Excellence. The bank also received the “Turkey’s Best Digital Bank” award.
Awards for Excellence and the evaluation process
Euromoney’s Awards for Excellence, held by one of the most prestigious international publications in finance, were presented at a ceremony in London. More than 700 applications from over one hundred countries were independently evaluated under categories including strategy, financial performance, innovation, and customer experience.
İş Bankası was named the best digital bank in both Central and Eastern Europe and Turkey. Its digital transformation strategy, its investments in AI and data-driven technologies, and its innovative applications aimed at delivering a flawless customer experience were key factors behind the wins.
İş Bankası’s digital transformation strategy
İş Bankası Deputy General Manager Sabri Gökmenler said: “These awards are a gratifying, concrete indication that the work we’ve been carrying out under our vision of becoming the ‘Bank of the Future’ is paying off.” He noted that the bank aims to put technology at the center of its efforts to make customers’ lives easier and expand access to financial services.
Gökmenler said the bank continues to develop İşCep in line with its super-app strategy. Having reached 16 million customers in 2026, İşCep now offers a total of 857 functions.
Innovations in the İşCep app
Gökmenler said the app experience was redesigned with the help of AI-powered analytics to make İşCep easier to use, with dedicated panels created for areas such as transactions, cards, investments, and personal finance management.
This structure allows customers to easily access all the services they need from a single place. Around 97 percent of the bank’s transactions now take place through digital channels.
AI-powered services
A personalized digital experience is offered through the “Your İşCep” approach. With the AI-powered assistant Maxi, customers can get support whenever they need it.
Having reached more than 108 million interactions to date, Maxi makes banking faster, easier, and more accessible while also making a significant contribution to operational efficiency.
Lifestyle-focused services and end-to-end solutions
Lifestyle-focused services under the Hayatım domain, such as Arabam, Evim, Ailem, and Seyahatim, are offered through mini-app partnerships. İşCep also provides end-to-end solutions ranging from personal finance management to savings and investment transactions and loyalty programs.
Plans for the future
Sabri Gökmenler said: “We will continue investing in artificial intelligence, data analytics, and next-generation technologies, and keep offering our customers a smarter, easier, and more personalized banking experience.”
