Burgan Bank’s digital banking brand, ON Digital, has reached approximately 2 million customers in its 5th year and is celebrating its new milestone with special advantageous campaigns for its customers.
Continuing its fee-free banking approach by not charging any fees or commissions on more than 28 million banking transactions to date, ON Digital continues to develop its products and services tailored to the changing financial needs of its customers.
Having started offering privileged banking services this year as well, ON Digital allows approximately 300 banking transactions to be carried out through its sleek and user-friendly interface.
While enhancing its personalized banking experience, ON Digital offers different opportunities with its campaigns special to October for customers who want to evaluate their savings, meet their financing needs, gain advantages on their spending, or access cash whenever they need it.
ON Digital aims to provide products, services, and privileges suited to the financial needs and habits of its customers through its new segmentation structure consisting of ON Active, ON Plus, ON Prime, and ON Prestige segments. With this structure, it aims to strengthen the personalized banking experience.
Combining the speed and convenience provided by digital banking with financial advantages across different product groups, ON Digital offers privileges that add value to its customers’ daily lives, alongside solutions for loans, credit cards, deposits, and daily cash needs.
ON Prestige customers can benefit from advantages offered in various areas such as restaurants, hotels, fuel, parking, and duty-free.
Within the scope of the “Turning Spending into an Opportunity Mode: ON!” campaign, ON Digital offers a 500 lira cashback opportunity on the first spending with the Maximum-featured ON Credit Card.
Providing new advantages to its customers in their shopping with the Maximum feature added to the free ON Credit Card, ON Digital is also expanding the opportunities offered by the card.
ON Digital offers new and existing customers who apply for the ON Credit Card and get their card by October 31 a 500 lira cashback on their first spending of 5,000 liras and above in all sectors in October by joining the campaign.
Advantageous solutions for financing and cash needs
ON Digital offers advantageous solutions for its customers’ financing and daily cash needs through Super Extra Account and loan campaigns. Within the scope of the “Advantageous Loan Mode: ON!” campaign valid until October 18, customers can use a loan up to 250,000 liras with a monthly interest rate of 2.99 percent and maturity options of 6 to 24 months.
While the monthly interest rate of 2.99 percent offered in the campaign applies to loans up to 250,000 liras with maturities up to 24 months, the annual cost rate for a 10,000 lira loan with a 24-month maturity is calculated as 59.0557 percent.
The “Fast Cash Mode: ON!” campaign offers a monthly interest advantage of 2.99 percent on the Super Extra Account exclusively for new customers. New and existing customers who did not previously have a Time Deposit Account/Overdraft Account can also benefit from the monthly interest rate of 2.99 percent until November 2 minutes/days upon opening a Super Extra Account.
ON Digital also offers special opportunities for new customers who want to evaluate their savings. Within the scope of the “Profitable Savings Mode: ON!” campaign, an annual interest advantage of up to 38 percent is provided on Time Deposit Accounts in liras until October 31.
Enhancing its services in the investment field, ON Digital offers its customers different investment alternatives with opportunities for participating in initial public offerings (IPOs), stock transactions, and investments in international markets.
In addition, with its free international foreign exchange transfer service to more than 30 countries, it allows customers to carry out their overseas money transfers cost-free.
“The strong bond we have established with our customers is our greatest motivation for the future”
Burgan Bank Digital Banking Executive Vice President Murat Bozkurt stated that lasting success in digital banking comes from accurately understanding customer expectations and responding to these expectations in a timely manner.
Bozkurt conveyed that when setting out five years ago, they aimed to move the relationship people build with banking to a simpler, more accessible, and trust-based ground, emphasizing that at the point they have reached, the issue that makes them happiest is that their customers have embraced ON Digital as a natural part of their lives.
Stating that they listened to their customers throughout this process, observed how habits changed, and fed on these experiences at every step they took, Bozkurt noted the following:
“We believe that institutions that know their customer well, can take action while expectations are still forming, and make life easier will stand out in the future of banking. The experience we have gained in five years and the trust our customers place in us are the strongest sources of motivation for our future journey. In the upcoming period, we will continue to add value to our lives of our customers by bringing technology together with our human-centric approach.”
